Alpha User Insight

User research and insight to set strategic direction and cultural change

About the client
Alpha is a Christian organisation that has come out of the growth of the course created by HTB church in London. Over 29 million people have tried Alpha in 169 countries, and it's been translated into 112 different languages. 
Project goals
To conduct a programme of user-centred discovery work, data strategy and planning and creating outputs to inform the strategic approach that HTB and Alpha should take to support their global digital ambitions. A side benefit was to spark internal cultural change into being a more user centred organisation.
Project summary
Working through Sift Digital in Bristol, I was the sole UX consultant on this project, which consisted of 3 main activities: 
1. User research and data analysis
I conducted over 30 interviews with people from 7 different nations as well as planning and creating surveys sent to people involved in running Alpha. A side stream of data analysis was also part of the project but this was carried out by another consultant.
2. Personas and experience mapping
Applying the user research I created 6 personas that reflected the different user types around the world that get involved running each Alpha. I created these personas using client branding to high fidelity and they were later turned into A0 boards to be displayed and used in Alpha's offices.
For each persona I created a detailed experience map charting their journey with Alpha including actions, thoughts, emotions and the corresponding opportunities and ideas to improve those journey stages.
3. Presentations and workshops
The project involved a number of key presentations to Alpha's senior management team as well as to a number of Alpha teams around the world. This also involved me planning and running 2 large workshops with the aim of catching people up in being more user centred and leading towards cultural change.

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